RAYWORKS PRODUCT CONFIGURATOR

Interactive Virtual Reality

Rayworks product configurators are intended to help potential buyers of your products or services to choose the product best fulfilling their needs. Give the freedom for your customers to create their own product regarding the available combinations of options. Product configurator can be used in showrooms and you can make it downloadable in the internet.

 

This is non-commercial Rayworks proof of concept and tribute for Lamborghini.

RAYWORKS PRODUCT CONFIGURATOR

Visual Sells More

Guided product configurators are intended to help potential buyers of products or services to choose the product best fulfilling their needs. Give the freedom for your customers to create their own product regarding the available combinations of options. The customer sees the exact product he or she is buying, customizations included.

RAYWORKS PRODUCT CONFIGURATOR

Product Configurator

Tool

VR product configurator is an interactive marketing tool, allowing customers to easily configure custom designs and update product attributes like color, surface materials, and accessories in virtual reality. It’s also an asset for product development by speeding up design cycle and validation of the product. Social features connects all designers with managers around the world in real time.

Gamification

Gamification is a way to stand out and use that emotional high of winning in order to close the deal on selling the product. Using gamification to increase the amount of time a consumer spends with configurator can raise their engagement level with your brand. This goes a long way toward influencing their purchase decisions in the near future. Gamification is also fun.

Realistic Products

The most realistic way to present products as they are in 1:1 scale in virtual form without any distractions or excessive misrepresentative marketing, reflecting real life through virtual reality. Virtual product also must be convincing and high quality.

Platforms

Product configurator is designed for VR and touchscreen use. Currently we’re implementing functionalities of product configurator for web browsers.

RAYWORKS PRODUCT CONFIGURATOR

Product Configurator

Tool

VR product configurator is an interactive marketing tool, allowing customers to easily configure custom designs and update product attributes like color, surface materials, and accessories in virtual reality. It’s also an asset for product development by speeding up design cycle and validation of the product. Social features connects all designers with managers around the world in real time.

Gamification

Gamification is a way to stand out and use that emotional high of winning in order to close the deal on selling the product. Using gamification to increase the amount of time a consumer spends with configurator can raise their engagement level with your brand. This goes a long way toward influencing their purchase decisions in the near future. Gamification is also fun.

Realistic Products

The most realistic way to present products as they are in 1:1 scale in virtual form without any distractions or excessive misrepresentative marketing, reflecting real life through virtual reality. Virtual product also must be convincing and high quality.

Platforms

Product configurator is designed for VR and touchscreen use. Currently we’re implementing functionalities of product configurator for web browsers.

RAYWORKS PRODUCT CONFIGURATOR

Customizations

Give the freedom for your customers to create their own product regarding the available combinations of options.

RAYWORKS PRODUCT CONFIGURATOR

Video Teaser

RAYWORKS PRODUCT CONFIGURATOR

Video

RAYWORKS PRODUCT CONFIGURATOR

Tools For Product Development

With help of VR, many mistakes can be avoided and open questions can be solved before building first physical prototype. Products can be viewed, reviewed and tested in the social virtual environment. Companies can make quicker evaluations based on shorter design cycles and have complete confidence in their decisions. Early validation encourages designers to explore bold new ideas, opening up opportunities for innovation. The production of costly, time consuming physical prototypes can be reduced. Physics based systems can be used to simulate product assembly or disassembly operations for production and maintenance.

UX & Ergonomics

UX & Ergonomics

Evaluate how people interact with products using natural body, hand and head movements. This could be a reach and accessibility study for a car cockpit or operator visibility for an industrial machine.

Social VR Environment

Social VR Environment

Connect all designers with managers around the world and speed up design cycle and validation of the product. Social virtual reality environment makes it possible to communicate and interact with the product in real time.

RAYWORKS PRODUCT CONFIGURATOR

Tools For Product Development

With help of VR, many mistakes can be avoided and open questions can be solved before building first physical prototype. Products can be viewed, reviewed and tested in the social virtual environment. Companies can make quicker evaluations based on shorter design cycles and have complete confidence in their decisions. Early validation encourages designers to explore bold new ideas, opening up opportunities for innovation. The production of costly, time consuming physical prototypes can be reduced. Physics based systems can be used to simulate product assembly or disassembly operations for production and maintenance.

UX & Ergonomics

UX & Ergonomics

Evaluate how people interact with products using natural body, hand and head movements. This could be a reach and accessibility study for a car cockpit or operator visibility for an industrial machine.

Social VR Environment

Social VR Environment

Connect all designers with managers around the world and speed up design cycle and validation of the product. Social virtual reality environment makes it possible to communicate and interact with the product in real time.